B2B Marketing Manager

Are you a strategic marketing leader who thrives in a fast-moving, high-impact role? Do you enjoy building and refining marketing functions from the ground up?

Our client is looking for an experienced B2B Marketing Manager to join a well-known business in central Auckland. This role offers the opportunity to step up, take ownership, and make a tangible impact on the company’s growth.

In this role, you’ll lead the development and execution of a comprehensive marketing strategy, aligning marketing activities with business objectives. You’ll play a key role in driving demand generation, cross-sell opportunities, and brand awareness across multiple channels, including digital, social media, email, and events.

You’ll be working closely with Sales and wider business teams, ensuring a unified marketing approach that fuels business growth.

If you’ve come from a scale-up or tech background, or have been a one-person marketing team, this could be your opportunity to step up into a strategic leadership position.

Experience working with channel partners or a Managed Service Provider would be highly advantageous.

What You’ll Be Doing

• Developing and implementing a high-impact B2B marketing strategy.
• Leading demand generation and lead nurturing campaigns across digital, social, email, and events.
• Collaborating with Sales leaders to drive alignment between marketing and revenue growth.
• Managing vendor-funded co-marketing campaigns and building strong partnerships with technology providers.
• Driving market research and insights to refine marketing approaches and respond to industry trends.
• Coaching and mentoring a small team, fostering a culture of performance and innovation.

• 7+ years of B2B marketing experience, ideally in a tech, scale-up, or consultancy environment.
• Proven success in building and executing strategic marketing plans that drive commercial results.
• Expertise in demand generation, marketing automation tools (e.g., HubSpot), and campaign analytics.
• Strong background in stakeholder management—you’ll be influencing and working with multiple teams.
• Experience working with channel partners is a plus.
• Leadership experience, with the ability to coach and develop a small team.