B2B Marketing Manager

Our client is looking for an experienced Marketing Manager with a proven track record in B2B marketing to join their innovative team.

This role focuses on managing and growing a portfolio of business solutions.

Experience developing campaigns for, and working with, channel partners would be highly advantageous.

This role reports in to the Head of Marketing.

Key Responsibilities:

• Develop and implement a comprehensive, integrated marketing strategy aligned with business goals.
• Oversee demand generation and lead nurturing campaigns across multiple channels, including digital, social media, email, and events.
• Collaborate closely with sales leaders to align marketing activities with business objectives.
• Drive brand awareness and high-quality lead generation, focusing on business solutions such as IT services and automation.
• Manage vendor-funded co-marketing campaigns and maintain strong relationships with technology partners.
• Lead market research initiatives to refine marketing strategies based on customer needs and industry trends.
• Coach and mentor a small team, fostering a culture of innovation and high performance.

Key Skills and Experience:

• Minimum 7 years of marketing experience in a B2B environment.
• Proven success in developing and executing strategic marketing plans and campaigns.
• Strong experience in demand generation, marketing automation tools (e.g., HubSpot), and campaign analytics.
• Experience in the technology or business consultancy sector is essential.
• Excellent communication and project management skills, with the ability to manage multiple stakeholders.
• Leadership experience with a focus on mentoring and growing a team.

If you're ready to take on a leadership role in a fast-paced, results-driven marketing team, apply today!