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Content Marketing Manager

  • Auckland
  • $120,000 - $140,000 per annum
  • Full time
  • Marketing & Communication
  • Posted 100 days ago

Job Description

Are you a creative, strategic thinker with a passion for content marketing and brand strategy? Our client is looking for an experienced B2B Content Marketing & Brand Strategy Manager to lead a dynamic team and help drive brand engagement and business growth.

This role reports in to the Head of Marketing.

Key Responsibilities:

  • Develop and execute a comprehensive content marketing and communications strategy to generate high-value leads, support marketing campaigns, and improve customer engagement.
  • Lead the creation and publication of diverse, engaging content such as eBooks, case studies, blogs, and video content.
  • Collaborate with internal teams and external agencies to ensure all content aligns with brand messaging and business objectives.
  • Manage and optimise the content calendar and register, ensuring consistency in quality and tone across all platforms.
  • Work closely with the sales team to create impactful sales collateral and bid proposals.
  • Support the development and execution of brand strategies, sponsorships, and corporate hospitality programmes.
  • Lead internal communications initiatives to enhance employee engagement and promote organisational goals.
Requirements:
  • Minimum 7 years' experience in content marketing, content development, and strategy within a B2B environment.
  • Strong copywriting, proofreading, and content management skills with a portfolio showcasing a variety of content styles.
  • Proven ability to manage content production processes, work collaboratively with cross-functional teams, and oversee external agency relationships.
  • Knowledge of SEO best practices and experience with social media amplification.
  • Experience in managing and mentoring a team, providing leadership and guidance to direct reports.
  • Exceptional project management skills, with the ability to meet deadlines and work within budgets.
  • Familiarity with content management systems, Office 365, and project management tools like Monday.com.
This is an exciting opportunity to lead content and brand initiatives within a national team, influencing both internal and external stakeholders.