Marketing and Activation Specialist

New Zealand Trade & Enterprise's (NZTE) purpose is to help some of New Zealand's smartest and most forward-thinking companies grow internationally - bigger, better and faster - for the good of New Zealand. Our Investment Team assists in connecting opportunities - New Zealand companies, sectors or regions - with investors.

Our New Zealand Investment Team is looking for an experienced Marketing and Activation Specialist to lead our marketing activity for the investment team. You will be the go-to person in the Investment Team for marketing, and implement the events, content and communications strategy to successfully position us to attract investment into New Zealand.

This role involves:

• Leading the creation and execution of integrated marketing campaigns that drive customer engagement, awareness, and pipeline growth.
• Execution of brand activation campaigns including sponsorships and events.
• Having ultimate ownership of our profile across social media, digital products and our website.
• Partnering with internal and external stakeholders such as the Investment Leadership team and the Brand and Content Team, to ensure that brand activation and marketing initiatives are integrated across all touchpoints and delivered in line with the business strategy.

This role makes a critical contribution in powering up the NZTE Investment team, to deliver significant outcomes for New Zealand.

You will be a true marketing generalist who will thrive in an environment where you can have the autonomy to  lead the marketing activity, yet also roll-up your sleeves and deliver on the day-to-day “doing” required. This means you will be highly motivated, possess fantastic communication skills, be quick in establishing effective relationships with senior stakeholders as well as being sought out by colleagues far and wide as being a ‘go-to' team member with the ability to influence without authority.

Along with this you will:

• Have strong knowledge of marketing principles and tactics including market research, consumer behaviour, segmentation, targeting, advertising and promotional strategies.
• Be adaptable to changes in the market, industry, or government policy and be able to pivot the brand strategy accordingly. 
• Have the ability to facilitate material from subject matter experts and convert these into quality stories. You will also be capable analysing data, stats and trends to pull out key messages and stories and understand content engagement and user behaviour both internally and externally.
• Have an edge in developing and implementing systems and processes – ability to map steps, understand implications for the business and keeping our clients front of mind.

NZTE is a truly global organisation, giving you the wonderful experience of working with different cultures with over a hundred countries as part of our everyday. We know that life is not all about work and flexible working at NZTE is standard practice. We will give you the right technology to allow you to work anywhere and balance your time – we currently operate a hybrid model with 3 days in office/ 2 remote. On top of this, we also offer 5 weeks annual leave so you can have that extra time in the year to enjoy what you love doing!

Career development is another huge part of working at NZTE and we will help you with your aspirations and work with you to get you there – being a learning environment that encourages adventure and experimentation, what better place to grow your career!

For more information about the role, please see the Position Description and apply with a CV and cover letter outlining your interest in the role by 5pm (NZST) Friday 15 November 2024.