Senior Brand and Marketing Advisor (Fixed Term)

Mō tēnei tūranga mahi | About this role

• Bring your passion for engaging with people through brand and marketing campaigns to one of Aotearoa's most well-known and well-respected brands.
• Salary between $92,450 - $116,985 depending on skills and experience.
• Fixed term – 1 year, Wellington or Christchurch preferred, other locations maybe considered.

Our vision: Nature is thriving in Aotearoa | Te Oranga o te Ao Tūroa

The Department of Conservation Te Papa Atawhai (DOC) serves to protect and restore nature spaces and species across Aotearoa.

Tangata whenua are inextricably linked to the whenua and te taiao, and we desire a future where whānau, hapū and iwi can thrive in their role as rangatira and kaitiaki.

Tō tātou taiāo. Tō tātou hītori. He tāonga tūturu nō Aotearoa. Maioha rawatia. Poipoia rawatia. Tukua.

Our nature. Our history. It's New Zealand's unique legacy. Enjoy it. Enrich it. Pass it on.

He angitūtanga | About the role

As Senior Brand and Marketing Advisor, we are looking for a brand and marketing expert motivated by the opportunity to work with one of New Zealand's iconic brands across a diverse portfolio of work. You will play a key role in the development and delivery of strategic brand and marketing activities, alongside the rest of the Brand and Marketing team and the wider Digital, Brand and Marketing team. You will work across brand, campaigns, product marketing, and commercial partner marketing workstreams, ensuring that your work is aligned with wider strategic goals and objectives. You will also be a mentor to junior team members.

The position will be focused on:

• providing strategic brand and marketing advice to a range of internal and external stakeholders
• scoping, leading, implementing and evaluating national campaigns and marketing activities that engage the public in conservation and build familiarity with DOC and our work
• ensuring co-creation or collaboration with iwi, hapū, and whānau is undertaken in a way that is consistent with being an honourable Treaty partner
• leading marketing activity with commercial partners and other third parties
• using research, data, and insights to inform direction and decision-making and to measure impact. This includes leading research projects as needed.

Ngā pūkenga me ngā wheako | Skills and experience

We are looking for someone who already has experience working at a senior advisor level. The right candidate will need to be able to juggle multiple projects, relationships, and priorities, as well as providing strategic advice to a wide range of internal and external stakeholders. A collaborative, personable, and strategic approach will be key to being successful in this role.

If you have some of the below, we would love to hear from you:

• At least five years' experience developing, managing, and delivering marketing strategies and multi-channel campaigns.
• At least five years' experience managing a brand, including strategy development and implementation.
• Experience with sponsor or partner marketing.
• Experience with engagement, product, and behaviour change marketing.
• Experience mentoring or developing more junior team members.
• Highly collaborative and consultative - with successful experience working with and influencing stakeholders at different levels and in dynamic environments.
• Strong critical thinking and risk radar - to analyse complex information from a variety of sources, identify opportunities and risks, and provide impactful solutions.
• Strong organisation skills with proven ability to work at pace and manage several priorities simultaneously, as well as a willingness to flex and adapt as priorities change.
• A natural team-player with the ability to work across teams and directorates.
• A combination of experience from across sectors, including public and private.

As a Treaty partner, an understanding of mātauranga Māori and te ao Māori is important in this mahi. At DOC we seek to bring te ao Māori into all our work and ensure iwi, hapū, and whānau are enabled and supported to share their stories and ultimately increase the impact of our storytelling.

Mō te tīma | About the team

The Brand & Marketing Team sits within Digital, Brand and Marketing. Our purpose is to build trust and confidence in DOC and engage New Zealanders in nature through our brand, campaigns, content, channels, and partners. We are part of the Strategic Communications and Engagement Directorate, which is responsible for leading DOC's strategic communications and engagement, internally and externally, through providing strategic and tactical media, communications support, and services across DOC – working closely with Minister's office.

We're a group of storytellers, content creators, researchers, writers, message managers, editors, designers, brand guardians, producers, marketers and promoters who want to inspire our people and New Zealanders to connect with and care for Aotearoa New Zealand's natural environment.

Ngā āhuatanga kei a mātou | What's in it for you?

DOC places importance on developing a culture where everyone can participate, thrive, and grow.  We're working towards being an organisation that is diverse, equitable and inclusive by default.  You can learn more about what we offer here.

Tono ināianei | Apply now

Apply online with a CV and cover letter that highlights your relevant skills, experience and motivation for joining Department of Conservation Te Papa Atawhai. Please note, due to the high volume of applications, we are unable to accept direct or emailed applications and provide feedback to those not shortlisted.

If you require any accommodations or adjustments throughout the recruitment process, please do let us know.

The salary range for this position is $92,450 - $116,985 with the starting salary of the successful applicant being based on their relevant skills and experience.

Eligibility to work in New Zealand is mandatory – this includes holding a valid work visa that covers the whole period of employment.

Due to high volumes, we are not engaging with recruitment agencies for this role. 

Rā katinga | Applications close at 11:59 pm on Wednesday, 18 December 2024 with interviews likely to happen mid-January.

Me he pātai anō | For further enquiries, please contact Aleena Antony, Senior Recruitment Advisor at aantony@doc.govt.nz.

Taupānga | Job reference: DOC/1833741